Monday, December 20, 2010

“Starting 2011 right and light with beautiful skin”

“Starting 2011 right and light with beautiful skin”


Starting 2011 right and light with beautiful skin

Posted: 20 Dec 2010 05:18 PM PST

MANILA, Philippines – Start 2011 right and light.

Neutrogena has launched a campaign to encourage Filipinas to "be their most radiant selves" in time for 2011 with the use of the Neutrogena Fine Fairness product line that promises eight benefits: block, prevent, protect, shield, restore, renew, lighten and calm.

At the forefront of Neutrogena's campaign are the eight Fine Fairness Ambassadors, celebrities: Solenn Heusaff, Patty Laurel, Isabel Roces, Georgia Schulze-del Rosario; and beauty bloggers: Hannah Villasis, Phoebe Ann Ramos, Jane Kingsu-Cheng, and Earth Rullan. They were treated to a two-weekend Fine Fairness experience to better understand the benefits of taking care of their skin.

Heusaff, who has been using the seven Fine Fairness products for over a month, said that it only took "10 minutes day and night" to use the Fine Fairness range. Along with the seven other ambassadors, she said that she has noticed improvements to her skin.

Neutrogena promises Filipinas "fair and radiant skin that lasts," having concocted a wide range of products to "transform skin from the inside out." The Fine Fairness product line uses an eight-dimensional approach to effectively brighten the skin, making it even-toned and healthy.

Neutrogena revealed that the Fine Fairness product line works in giving Filipinas fair and clear skin because of the HealthyWhite Complex, a beauty technology made up of Essential Soy®, stabilized Vitamin C, Vitamin B3, and Portaluca.

The products in the Fine Fairness range are the cleanser, toner, lotion SPF 30/PA++, cream, UV brightening moisture SPF50+/PA+++, deep whitening mask, and serum.

The Fine Fairness Cleanser provides thorough removal of impurities without stripping the skin of its natural moisture, and helps improve overall fairness and clarity.

The Fine Fairness Toner whitens the skin, reduces discoloration for a more even skin tone, and keeps the skin soft and hydrated.

The Fine Fairness Lotion SPF30/PA++, an oil-free whitening lotion, protects against the appearance of melanin on the inside, moisturizes on the outside, and reduces uneven pigmentation. The UVA and UVB formula with SPF30 also shields skin from darkening and photo damage.

The Fine Fairness Cream promises to protect the inner skin against melanin by delivering a high dose of HealthyWhite Complex. Not only does it give a rosy glow, it also protects new skin from melanin.

The Fine Fairness UV Brightening Moisture SPF50+/PA+++, new to the Fine Fairness skin care line, is an advanced daily sun protection lotion. It uses Helioplex®, providing up to three times longer protection against UVA and UVB rays.

The Fine Fairness Deep Whitening Mask, also new to the line, uses 3D push-in stretchable fabric, Phyto-lily extract, and continuously whitens even after removal.

The Fine Fairness Serum lightens dark spots in just three weeks, having been infused with pure Retinol concentration and Phyto-lily extract.

The seven products under the Fine Fairness range work in eight synergistic ways to achieve radiant skin that lasts:

1. Protects skin from UVB rays;
2. Shields skin from UVA rays;
3. Restores healthy skin by helping block free radicals;
4. Prevents skin darkening by normalizing melanin production;
5. Blocks the appearance of melanin so skin stays clear;
6. Enhances surface skin renewal;
7. Helps calm and soothe skin to maintain an even tone; 8. Lightens skin by providing an immediate whitening effect.

Start the year light with the eight synergistic benefits of Neutrogena Fine Fairness that promises healthy radiant skin, from the inside out.

The Fine Fairness range is exclusively available in Watsons.

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